L'occitane en provence (Beauty/Skincare : D2C)
Scaling the revenue by increasing the ROI for Africa Region
1
What we helped them achieve
- Scaled the revenue by 70% within 8 months
- Improve the ROAS from 3X to 8X within 8 months
- Increased the AOV by 50%
2
How?
1. New performance marketing channels: Launched Meta, Search, Shopping, Display and YouTube to increase sales and Revenue
2. Product marketing: Tested best-selling product by offering & cross-sell the Product that helped us with a lower CAC from Meta & Shopping along with higher AOV.