Capital Finserv Capital (Real Estate)
Scaling an Real Estate with steadily increasing CPL and stagnating performance marketing channels
1
What we helped them achieve
- 90% additional leads from new channels
- AED 100K in monthly savings through conversion rate optimization
- Reduced CPL by 100% with lead quality improved by 80%
2
How?
- New performance marketing channels: Launched LinkedIn, Pmax and Meta ads to increase leads.
- Audience and Creative Refined: worked on creating right Audience Segment and targeting them with right content and messaging to lower CPL and generate Qualified leads
- Inside sales: Recruited & trained a 5-member inside sales team. Created automated lead nurturing & inside sales outreach processes (using Zoho CRM)