upGrad (Edtech: D2C)
Scaling an ed-tech startup with steadily increasing CAC and stagnating performance marketing channels
1
What we helped them achieve
- 60% additional leads from new channels
- $200k in monthly savings through conversion rate optimization
- Increased share of qualified leads from 20% to 45%
2
How?
- New performance marketing channels: Launched LinkedIn, Quora & Affiliates + Youtube ads to increase leads.
- Product marketing: Tested free course offerings & launched a free course platform – Uplevel with a lower CAC than performance across Meta & Affiliates.
- Conversion Rate Optimization: Optimized conversion rate across paid & organic by ~30% saving $300k in monthly ad spends.